Our Mission

To educate marketers and marketing technologists about how Customer Data Platforms can solve critical marketing data needs.


The CDP Institute provides vendor-neutral information about issues, methods, and technology related to customer data management in general and to Customer Data Platforms in particular. Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, and a directory of industry vendors.


Modern marketing requires a unified view of customer data to support coordinated, optimal treatment of each customer and prospect across all channels throughout the customer life cycle. Customer Data Platforms allow marketers to create this unified view.


Individual membership in the CDP Institute is free of charge.


News Coverage and Press Releases.

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The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.

Advisory Board

Vishal Anand, Chief Product Officer, CleverTap ● Amit Bivas, Head of Marketing, Optimove ● Fabrizio Barbarossa, CEO, White Rabbit ● Anthony Botibol, CMO, BlueVenn ● Scott Buelter, President, Ascent360 ● Vijay Chittoor, Co-Founder and CEO, Blueshift ● Nipul Chokshi, VP Marketing, Lattice Engines ● Adam Corey, CMO, Tealium ● Jurgen Desmedt, CMO, NGDATA ● Naras Eechambadi, CEO, Quaero ● Robert Glickman, CMO, Treasure Data ● Shawn Goodin, Marketing CTO, JPMorganChase ● Jerlijn Kasmani, Managing Director, Nominow ● Brad Ketchum, Co-Founder, Pearl Thinks ● Gangadhar Konduri, Chief Product Officer, AgilOne ● Subra Krishnan, CEO, Lemnisk ● Matt Lewis, Partnerships, Simon Data ● Paul Mandeville, Chief Product Officer, QuickPivot ● James McDermott, CEO, Lytics ● Laura McHenry, Marketing Director, RedEye ● Cory Munchbach, SVP Strategy, BlueConic ● Dale Renner, CEO, RedPoint Global Inc. ● Patrick Reynolds, CMO, SessionM ● Dirk Rohweder, Founder and COO, Teavaro ● Bhavna Sachar, Sr. Product Marketing Manager, Manthan ● Simon Small, VP Solutions, Support & Marketing, Lexer ● David Spitz, CMO, mParticle ● Tim Suther, Founder, Suther Strategic LLC ● Jef Teugels, Head of Digital Commerce, BDO Digital ● Anand Thaker, Founder and CEO, IntelliPhi ● Abhi Yadav, Founder and CEO, ZyloTech ● Andy Zimmerman, CMO, Evergage


The CDP Institute is managed by Raab Associates Inc., a consultancy specializing in marketing technology and analysis. Raab Associates defined Customer Data Platforms as a category in 2013.


Sponsors of the CDP Institute provide financial support and contribute content to the Institute Library. Sponsorship is limted to vendors whose primary products are CDPs.

Gold Sponsors

ActionIQ.png Amperity logo-full-onlight.svg Arm Treasure Data.png Blueshift.png  BlueVenn-2016-logo copy.jpg CleverTap.png CrossEngage Evergage.png Exponea.png Lattice.png Leadspace.png mediarithmics-1200x230.png lyticsBlue.png mParticle0718 Myntelligence.png Nominow.png Optimove Solid Background.png PearlThinks.png QuickPivot logo redpoint-logo-2C-small-rgb.jpg  Segment SessionM SimonData.png Teavaro2.png Totango.png White Rabbit Horizontal.png


AgilOne  Ascent360.png Boxever bridg-logo-box cropped.png Celebrus.png First Hive.pngHealthgrades.png IgnitionOne Integral-Core3.png  IntentHQ.png  Lemnisk.png  Lexer logo_teal Manthan.jpg  NGData.png Quaero.png RedEye Logo - Main - XL   Zylotech

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.


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