Activities

The CDP Institute provides vendor-neutral information about issues, methods, and technology related to customer data management in general and to Customer Data Platforms in particular. Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, and a directory of industry vendors.

Background

Modern marketing requires a unified view of customer data to support coordinated, optimal treatment of each customer and prospect across all channels throughout the customer life cycle. Customer Data Platforms allow marketers to create this unified view.

Membership

Individual membership in the CDP Institute is free of charge.

News

News Coverage and Press Releases.

Advisory Board

Vishal Anand, Chief Product Officer, CleverTap ● Amit Bivas, Head of Marketing, Optimove ● Fabrizio Barbarossa, CEO, White Rabbit ● Anthony Botibol, CMO, BlueVenn ● Scott Buelter, President, Ascent360 ● Vijay Chittoor, Co-Founder and CEO, Blueshift ● Nipul Chokshi, VP Marketing, Lattice Engines ● Adam Corey, CMO, Tealium ● Jurgen Desmedt, CMO, NGDATA ● Naras Eechambadi, CEO, Quaero ● Robert Glickman, CMO, Treasure Data ● Shawn Goodin, Marketing CTO, JPMorganChase ● Jerlijn Kasmani, Managing Director, Nominow ● Brad Ketchum, Co-Founder, Pearl Thinks ● Gangadhar Konduri, Chief Product Officer, AgilOne ● Subra Krishnan, CEO, Lemnisk ● Matt Lewis, Partnerships, Simon Data ● Paul Mandeville, Chief Product Officer, QuickPivot ● James McDermott, CEO, Lytics ● Laura McHenry, Marketing Director, RedEye ● Cory Munchbach, SVP Strategy, BlueConic ● Dale Renner, CEO, RedPoint Global Inc. ● Patrick Reynolds, CMO, SessionM ● Ashley Rogers, Director of Product Marketing, Stride ● Dirk Rohweder, Founder and COO, Teavaro ● Bhavna Sachar, Sr. Product Marketing Manager, Manthan ● Simon Small, VP Solutions, Support & Marketing, Lexer ● David Spitz, CMO, mParticle ● Tim Suther, Founder, Suther Strategic LLC ● Jef Teugels, Head of Digital Commerce, BDO Digital ● Anand Thaker, Founder and CEO, IntelliPhi ● Abhi Yadav, Founder and CEO, ZyloTech ● Andy Zimmerman, CMO, Evergage

Management

The CDP Institute is managed by Raab Associates Inc., a consultancy specializing in marketing technology and analysis. Raab Associates defined Customer Data Platforms as a category in 2013.

Sponsorship

Sponsors of the CDP Institute provide financial support and contribute content to the Institute Library. Sponsorship is limted to vendors whose primary products are CDPs.