Our Mission
To educate marketers and marketing technologists about how Customer Data Platforms can solve critical marketing data needs.
Activities
The CDP Institute provides vendor-neutral information about issues, methods, and technology related to customer data management in general and to Customer Data Platforms in particular. Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, and a directory of industry vendors.
Background
Modern marketing requires a unified view of customer data to support coordinated, optimal treatment of each customer and prospect across all channels throughout the customer life cycle. Customer Data Platforms allow marketers to create this unified view.
Membership
Individual membership in the CDP Institute is free of charge.
News
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The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
Advisory Board
Christophe Alves, CEO, Scal-e ● Aditya Bhamidipaty, Founder and CEO, FirstHive ● Amit Bivas, Head of Marketing, Optimove ● Fabrizio Barbarossa, CEO, White Rabbit ● Anthony Botibol, CMO, BlueVenn ● Scott Buelter, President, Ascent360 ● David Chinn, President and CMO, Lexer ● Vijay Chittoor, Co-Founder and CEO, Blueshift ● Nipul Chokshi, VP Marketing, Lattice Engines ● Jurgen Desmedt, CMO, NGDATA ● Gangadhar Konduri, Chief Product Officer, AgilOne ● Matt Lewis, Partnerships, Simon Data ● Paul Mandeville, Chief Product Officer, QuickPivot ● Marko Maras, Founder and CEO, Audiens ● James McDermott, CEO, Lytics ● Cory Munchbach, COO, BlueConic ● Dale Renner, CEO, Redpoint Global Inc. ● Patrick Reynolds, CMO, SessionM ● Dirk Rohweder, Founder and COO, Teavaro ● Allen Pogorzelski, VP of Marketing, Openprise ● Tim Suther, Founder, Suther Strategic LLC ● Tetsuya Takeuchi, Executive Officer, Irep Co. ● Anand Thaker, Founder and CEO, IntelliPhi ● Tom Treanor, CMO, Treasure Data ● Amit Varshneya ● Mariona Prat Vila, Global Director of Marketing, Zeotap ● Abhi Yadav, Founder, ZyloTech ● Andy Zimmerman, CMO, Evergage
Management
The CDP Institute is managed by Raab Associates Inc., a consultancy specializing in marketing technology and analysis. Raab Associates defined Customer Data Platforms as a category in 2013.
Sponsorship
Sponsors of the CDP Institute provide financial support and contribute content to the Institute Library. Sponsorship is limted to vendors whose primary products are CDPs.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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