Our Mission

To educate marketers and marketing technologists about how Customer Data Platforms can solve critical marketing data needs.

Activities

The CDP Institute provides vendor-neutral information about issues, methods, and technology related to customer data management in general and to Customer Data Platforms in particular. Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, and a directory of industry vendors.

Background

Modern marketing requires a unified view of customer data to support coordinated, optimal treatment of each customer and prospect across all channels throughout the customer life cycle. Customer Data Platforms allow marketers to create this unified view.

Membership

Individual membership in the CDP Institute is free of charge.

News

News Coverage and Press Releases.

Join Now

The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.

Advisory Board

Christophe Alves, CEO, Scal-e ● Aditya Bhamidipaty, Founder and CEO, FirstHive ● Amit Bivas, Head of Marketing, Optimove ● Fabrizio Barbarossa, CEO, White Rabbit ● Anthony Botibol, CMO, BlueVenn ● Scott Buelter, President, Ascent360 ● David Chinn, President and CMO, Lexer ● Vijay Chittoor, Co-Founder and CEO, Blueshift ● Nipul Chokshi, VP Marketing, Lattice Engines ● Jurgen Desmedt, CMO, NGDATA ● Manish Gambhir, Partnerships and Business Solutions Manager, Meiro ● Martin Kihn, SVP Strategy, Salesforce Marketing Cloud ● Matt Lewis, Partnerships, Simon Data ● Paul Mandeville, Chief Product Officer, QuickPivot ● Marko Maras, Founder and CEO, Audiens ● Margaret Mastrogiacomo, EVP Strategy, NextGuest ● James McDermott, CEO, Lytics ● Cory Munchbach, COO, BlueConic ● Dale Renner, CEO, Redpoint Global Inc. ● Dirk Rohweder, Founder and COO, Teavaro ● Allen Pogorzelski, VP of Marketing, Openprise ● Tim Suther, Founder, Suther Strategic LLC ● Tetsuya Takeuchi, Executive Officer, Irep Co. ● Anand Thaker, Founder and CEO, IntelliPhi ● Tom Treanor, CMO, Treasure Data ● Amit Varshneya ● Julie van der Weele, Head of Marketeing, Relay42 ● Karen Wood, Senior Director of Product Marketing, Acquia ● Abhi Yadav, Founder, ZyloTech ● Dionysios Zelios, Senior Consultant, Data Talks

Management

The CDP Institute is managed by Raab Associates Inc., a consultancy specializing in marketing technology and analysis. Raab Associates defined Customer Data Platforms as a category in 2013.

Sponsorship

Sponsors of the CDP Institute provide financial support and contribute content to the Institute Library. Sponsorship is limted to vendors whose primary products are CDPs.

Gold Sponsors

ActionIQ.png  Amperity.png appier.png audiens.png Blueshift.png   BlueVenn-2016-logo copy.jpg Cheetah Horizontal.png Commanders Act.png  Cordial_Logo_Black_Full_Color (3).png  CrossEngage Data Talks.jpg Dun & Bradstreet.png Leadspace.png Lexer logo_teal  lyticsBlue.png  Meiro-wide.png Microsoft-logo_rgb_c-gray.png  Netcore.png  Optimove Solid Background.png  Oracle cropped.png  QuickPivot logo   RG_FULL_RED_HORIZ@4x.png  Relay42.png  Salesforce SAP_R_grad.png Segment SimonData.png Tealium Customer Data Hub Teavaro2.png  Terragon Logo.png  Treasure Data td-horizontal-cropped.png  White Rabbit Horizontal.png  Zeotap.png

Sponsors

Acquia Logo.png  Ascent360.png  Celebrus.png  First Hive.pngHealthgrades.png Informatica.jpg Integral-Core3.png  NextGuest.png NGData.png  Openprise-2018.jpg  SAS.png Scal-e.png  Zylotech

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.

Signup

Join Now

© 2021 CDP Institute. Privacy Policy | Terms of Use