Albertsons Media Collective Introduces Click-to-Cart Product

Albertsons Media Collective, the retail media network for grocery chain Albertsons, has introduced a new click-to-cart product that lets users click an ad to put the product in their cart without leaving their current page. The same tech is being applied to recipe pages to add all of the ingredients to a cart at once. The plan is to expand to social media and other channels next year.