Google Click-Through Rates Hitting New Lows: Seer Interactive

Research from Seer Interactive finds that both organic and paid click-through rates (CTRs) on Google queries have decreased since June 2024. Organic CTRs with Google AI Overviews fell 61%, while paid CTRs with the overviews went down 68%. CTRs fell 41% year-to-year even on queries without AI Overviews, which Seer says reflects broad changes in overall search behavior.