Two-Thirds of B2B Tech Marketers Plan to Increase Budgets: 10Fold

In a 10Fold survey, 69% of B2B tech marketers say they plan to increase their budgets this year, with brand and content being the top allocation. A vast majority (94%) of marketing leaders feel optimistic that they'll meet their KPIs. Looking at AI specifically, the top growth priorities are product marketing and training.