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A continuously updated record of the customer data ecosystem — covering vendor announcements, funding and acquisitions, product launches, privacy and regulatory developments, and independent analysis. The CDP Institute curates coverage across the whole industry, not only its own programs.
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Gradial Raises $35 Million Series B for Agentic Marketing Platform AI agents are sometimes better at creating content than managing operational workflows. Gradial has built an agentic marketing platform that aims to change that by focusing on execution. It just raised a $35 million Series B with which it… Bombora Brings its B2B Audiences to Reddit B2B data provider Bombora is bringing its audiences to Reddit. This includes hundreds of prebuilt segments and over 6,000 attributes with which advertisers can create custom audiences. Furthermore, Bombora offers Curated Ecosystem… AI Companies Receive Failing Grades for Existential Safety The Future of Life Institute has given eight major AI companies D or F grades on existential safety, which is the ability to prevent loss of control over advanced systems. The highest score in the Current Harms category was a C+ for… WhatsApp to End Access to Copilot, ChatGPT, and Perplexity Next Month Meta's WhatsApp is ending access to general purpose LLM chatbots on January 15. This means that Meta AI will be available on WhatsApp, but other popular chatbots like Copilot will be gone. Even though a court recently ruled Meta isn't a… CDP Treasure Data is Now Available on AWS Marketplace Treasure Data has made its AI Marketing Cloud, AI agents, and customer data platform available on AWS Marketplace. This allows companies to scale operations and reduce dependencies on fragmented tools. It's part of a partnership trend… Informatica Integrates with Amazon Bedrock Speaking of partnerships between CDPs and cloud vendors, Informatica is integrating its CLAIRE AI Engine with Amazon Bedrock to use Anthropic's Claude models. It's also added MCP servers so users can build AI agents in Amazon Bedrock while… ChatGPT Reportedly Close to Introducing Ads on Android Updates to ChatGPT's code for Android include strings like "ads feature" and "search ads carousel," which suggest an ad framework is in the near future. This is unsurprising, given OpenAI CEO Sam Altman's recent praise of Instagram ads.… Loud Echo Launches Gen AI Advertising Platform Loud Echo has launched a gen AI advertising platform that can serve hyper-contextual ads in real time. It puts ad generation, targeting, and bidding into one system so ads can adapt to audiences quickly. It connects to existing… Most B2C Organizations Believe Gen AI Has Positive Impact on Loyalty: Algolia In an Algolia survey of 1,100 individuals working in B2C, 94% believe gen AI has a positive impact on loyalty, with the ability to summarize customer reviews cited as a top benefit. Similarly, 9 in 10 respondents consider gen AI very or… South Korea’s e-commerce giant Coupang has breach the size of half its population Asian e-commerce site Coupang, which is often compared with Amazon, announced a breach possibly impacting 34 million customer accounts in South Korea, a country of ~52 million people.
The cause is under investigation and follows leaks at… Websites handling US juror data found with security bug Tyler Technologies, which operates websites used by courts in multiple US states to manage data of potential jurors, was found by TechCrunch researchers to have a security flaw that gave access to information about potential jurors and… IT'S THE LAW (12/02/2025) Indiana’s Consumer Data Protection Bill of Rights privacy law goes into effect in January to protect citizens beyond what federal legislation currently provides. It applies to organizations that handle data for more than 100,000 residents… Children's Privacy: EU Council to recommend business self-regulation over chat control to prevent child sex abuse The EU Council, which wrestled for years over whether to require message services to protect children from online predators via mandatory scanning of messages, has decided instead to propose that Parliament make chat scanning voluntary.… In Brief: Thailand just put the brakes on Sam Altman’s World (formerly Worldcoin) because it ruled the biometric ID’s iris-scanning operation did not comply with national privacy regulations This follows World suspensions in Kenya and Indonesia. In Brief: New York tackles dynamic pricing with the Algorithmic Pricing Disclosure Act The newly enacted law intends to keep business from using AI to personalize (and possibly raise) prices for consumers based on what they think they might pay. This has pitted business groups, including the National Retail Federation, which… ChatGPT Introduces Shopping Research Just in time for Black Friday, ChatGPT introduced shopping research, which creates an in-depth guide in response to shopping questions. It can compare multiple items and ask clarifying questions, while building on its memory of you from… Perplexity Launches Shopping Experience Feeling that same holiday spirit, Perplexity just launched its own new shopping experience. It also learns your patterns based on past conversations so it can find items that match your aesthetic. A partnership with PayPal lets it go… Scale Social AI Raises $1.3 Million Pre-Seed to Turn Customer Content into Local Ads Scale Social AI has its own gift for quick services brands and restaurants: a QR code that customers scan to capture photos and videos of their experience. It then turns that content into short-form local ads. The company just raised $1.3… Broadsign Acquires Place Exchange to Expand OOH Capabilities OOH adtech provider Broadsign is acquiring OOH supply-side platform Place Exchange for undisclosed terms. The combination will give advertisers more tools for measurement and integrations. For DOOH specifically, Place Exchange offers… Omnicom Cleared to Acquire IPG The EU has granted antitrust approval for Omnicom to acquire IPG. This concludes a process first announced in December 2024. It will create the largest ad network in the world by revenue. Intuit Brings SMB MediaLabs to The Trade Desk Intuit's SMB MediaLabs is an advertising network powered by Intuit's first-party business data. It just made those audiences available on The Trade Desk so advertisers can better understand and reach small and mid-market businesses. The… Google Has Begun Displaying Ads in AI Mode This was inevitable: Google is now testing ads in AI Mode. The next question is if (or when) AI Mode will include embedded commerce and/or autonomous buying. FERMÀT Launches AI Search Commerce Engine Google and Big Tech aren't the only ones thinking commercially about AI. Commerce platform FERMÀT has launched an AI Search Commerce Engine to help convert traffic from AI tools into sales. It includes content performance tracking, prompt… Marketers and Consumers Disagree on AI's Impact on Buying Experience: Invoca An Invoca report finds that 86% of marketers believe AI is improving the buying experience, but only 35% of consumers say AI has made their buying experience better. Less dramatically, 49% of marketers think consumers prefer AI for complex…