Our Mission

To educate marketers and marketing technologists about how Customer Data Platforms can solve critical marketing data needs.


The CDP Institute provides vendor-neutral information about issues, methods, and technology related to customer data management in general and to Customer Data Platforms in particular. Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, and a directory of industry vendors.


Modern marketing requires a unified view of customer data to support coordinated, optimal treatment of each customer and prospect across all channels throughout the customer life cycle. Customer Data Platforms allow marketers to create this unified view.


Individual membership in the CDP Institute is free of charge.


News Coverage and Press Releases.

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The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.

Advisory Board

Amit Bivas, Head of Marketing, Optimove ● Anthony Botibol, CMO, BlueVenn ● Scott Buelter, President, Ascent360 ● Sam Carter, Commercial Director, Fospha ● Vijay Chittoor, Co-Founder and CEO, Blueshift ● Nipul Chokshi, VP Marketing, Lattice Engines ● Adam Corey, CMO, Tealium ● Naras Eechambadi, CEO, Quaero ● Robert Glickman, CMO, Treasure Data ● Shawn Goodin, Marketing CTO, JPMorganChase ● Brad Ketchum, Co-Founder, Pearl Thinks ● Gangadhar Konduri, Chief Product Officer, AgilOne ● Subra Krishnan, CEO, Lemnisk ● Paul Mandeville, Chief Product Officer, QuickPivot ● James McDermott, CEO, Lytics ● Laura McHenry, Marketing Director, RedEye ● Cory Munchbach, SVP Strategy, BlueConic ● Steven Noels, CTO, NGDATA ● Dale Renner, CEO, RedPoint Global Inc. ● Patrick Reynolds, CMO, SessionM ● Ashley Rogers, Director of Product Marketing, Stride ● Simon Small, VP Solutions, Support & Marketing, Lexer ● David Spitz, CMO, mParticle ● Tim Suther, Founder, Suther Strategic LLC ● Anand Thaker, Founder and CEO, IntelliPhi ● Joel Traugott, Marketing Lead, ZyloTech ● Andy Zimmerman, CMO, Evergage


The CDP Institute is managed by Raab Associates Inc., a consultancy specializing in marketing technology and analysis. Raab Associates defined Customer Data Platforms as a category in 2013.


Sponsors of the CDP Institute provide financial support and contribute content to the Institute Library. Sponsorship is limted to vendors whose primary products are CDPs.

Gold Sponsors

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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.


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