Our Mission

To educate marketers and marketing technologists about how Customer Data Platforms can solve critical marketing data needs.

Activities

The CDP Institute provides vendor-neutral information about issues, methods, and technology related to customer data management in general and to Customer Data Platforms in particular. Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, and a directory of industry vendors.

Background

Modern marketing requires a unified view of customer data to support coordinated, optimal treatment of each customer and prospect across all channels throughout the customer life cycle. Customer Data Platforms allow marketers to create this unified view.

Membership

Individual membership in the CDP Institute is free of charge.

News

News Coverage and Press Releases.

Join Now

The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.

Advisory Board

Amit Bivas, Head of Marketing, Optimove ● Anthony Botibol, CMO, BlueVenn ● Scott Buelter, President, Ascent360 ● Sam Carter, Commercial Director, Fospha ● Vijay Chittoor, Co-Founder and CEO, Blueshift ● Nipul Chokshi, VP Marketing, Lattice Engines ● Adam Corey, CMO, Tealium ● Naras Eechambadi, CEO, Quaero ● Robert Glickman, CMO, Treasure Data ● Shawn Goodin, Marketing CTO, JPMorganChase ● Brad Ketchum, Co-Founder, Pearl Thinks ● Gangadhar Konduri, Chief Product Officer, AgilOne ● Subra Krishnan, CEO, Lemnisk ● Paul Mandeville, Chief Product Officer, QuickPivot ● James McDermott, CEO, Lytics ● Laura McHenry, Marketing Director, RedEye ● Cory Munchbach, SVP Strategy, BlueConic ● Steven Noels, CTO, NGDATA ● Dale Renner, CEO, RedPoint Global Inc. ● Patrick Reynolds, CMO, SessionM ● Ashley Rogers, Director of Product Marketing, Stride ● Simon Small, VP Solutions, Support & Marketing, Lexer ● David Spitz, CMO, mParticle ● Tim Suther, Founder, Suther Strategic LLC ● Anand Thaker, Founder and CEO, IntelliPhi ● Joel Traugott, Marketing Lead, ZyloTech ● Andy Zimmerman, CMO, Evergage

Management

The CDP Institute is managed by Raab Associates Inc., a consultancy specializing in marketing technology and analysis. Raab Associates defined Customer Data Platforms as a category in 2013.

Sponsorship

Sponsors of the CDP Institute provide financial support and contribute content to the Institute Library. Sponsorship is limted to vendors whose primary products are CDPs.

Gold Sponsors

Amperity logo-full-onlight.svg Arm Treasure Data.png Blueshift.png  BlueVenn-2016-logo copy.jpg CrossEngage Evergage.png Fospha Logo - CDP Institute.png Lattice.png Leadspace.png mParticle0718 Optimove Solid Background.png PearlThinks.png PRDCT.png QuickPivot logo Radius.png redpoint-logo-2C-small-rgb.jpg  Segment SessionM Stride.png

Sponsors

AgilOne Alterian Celebrus.png IgnitionOne Lemnisk.png  Lexer logo_teal   NGData.png Quaero.png RedEye Logo - Main - XL   Zylotech

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.

Signup

Join Now

© 2018 CDP Institute. Privacy Policy | Terms of Use