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Own Your First-Party Data Strategy (Simon Data)

Simon Data CEO and Co-founder Dr. Jason Davis offers a convincing case for the stability and flexibility conferred by a strategy built around first-party data.

Three Signs You Need a Customer Data Platform (Vericast QuickPivot)

Paul Mandeville, chief product officer at QuickPivot, explains how companies can determine whether or not they need a customer data platform (CDP).

Benefits of Adding a CDP to Your Tech Stack (Cendyn)

Guest touchpoints are increasing throughout the travel industry. Cendyn details how a CDP can help your tech stack handle all of them.

The Comprehensive Guide to Retail Personalization (Amperity)

Retail has special needs for personalized experiences. Amperity provides a step-by-step approach.

Netcore Personalization Platform – Craft Delightful Experiences (Netcore)

Learn how retailers can use AI to show shoppers the products they want.

TUI Case Study (Tealium)

Learn how travel agency TUI works with Tealium and Facebook to improve tracking, reduce cost and increase conversion.

How to build an effective Customer Data Platform RFP (Twilio Segment)

Selecting the right CDP can be difficult given how many different ones are available. Segment helps you through the RFP process.

2021 Complete Guide to CDPs (Treasure Data)

A CDP can help you create great CX and targeted advertising. Treasure Data explains what else this product can do.

A Complete CDP RFP Guide (Treasure Data)

It’s important to find a CDP that meets all of your needs. Treasure Data details the essential steps in the RFP process.

Intelligent Data Privacy (Informatica)

With more data privacy regulations coming into effect, organizations need to avoid data loss and misuse. Informatica explains the best ways of doing so.

Ecommerce Personalization Benchmark Report (Netcore)

Shoppers consider it crucial for online retailers to personalize their experiences. Netcore details how retailers can make it happen.

Expanding the Account Universe (Dun & Bradstreet)

Rebecca Stone, VP Demand Generation tells how LiveRamp used Lattice Engines to expand their account universe and run integrated, targeted campaigns against their top accounts.