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10 Data-Driven Campaigns Everyone Should Be Running (Ascent360)

The data world is becoming increasingly complex. Ascent360 explains ten ways a CDP can help B2C marketers use their data wisely.

2 Minutes with Lucerna Health (Redpoint Global)

Lucerna Health co-founder and CEO Craig Thomas discusses how the partnership between Lucerna Health and RedPoint Global helps healthcare organizations achieve scale in delivering personalized consumer engagements.

2021 Complete Guide to CDPs (Treasure Data)

A CDP can help you create great CX and targeted advertising. Treasure Data explains what else this product can do.

2021 State of the CDP (Tealium)

See from Tealium how marketers are utilizing a Customer Data Platform to keep up with new consumers attitudes around privacy and personalization.

3 Key Standards for Marketers to Establish Customer Identity (Zeotap)

Many businesses are preparing for a future without cookies. Zeotap explains how to establish customer identity without them. I agree that I may be contacted by Zeotap for a follow-up and offering of products and events via email. I can unsubscribe at any time. For information on how to unsubscribe, as well as Zeotap’s privacy practices and commitment to protecting your privacy, please review Zeotap’s Privacy Policy.

4 Steps to Acquiring High-Value Customers (Lexer)

Building a lookalike audience is a crucial step in customer acquisition. Lexer describes which customers should be the basis of those audiences.

7 Foundational, Insight-Led Customer Journeys for Every Lifecycle Stage (Lexer)

A CDP can quickly and easily activate various campaigns. Lexer details how to do so for every lifecycle stage.

9 Creative Email Tactics Used by Retailers (Optimove)

Marketers must find new ways to grab customers’ overloaded attention with their email campaigns. Optimove explains how to do so with dynamic content.

A CDO’s Guide to Customer Intelligence (Informatica)

The role of the CDO has evolved quickly in the last decade. Informatica explains how CDOs can share the value of modern management solutions.

A Complete CDP RFP Guide (Treasure Data)

It’s important to find a CDP that meets all of your needs. Treasure Data details the essential steps in the RFP process.

A Comprehensive Guide to Evaluating Customer Data Platforms (HGS Digital)

It’s important for organizations to evaluate and identify the right CDP vendor to work with. HGS Digital explains how to do so by asking the right questions.

A Marketer’s Guide to Customer Data Platforms (Upland BlueVenn)

Defines Customer Data Platform, distinguishes it from other technologies, and offers questions to ask when considering a CDP.