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Industry Update July 2021 (CDP Institute)

What’s the latest in the CDP industry? This report from the CDPI tells you everything.

Black Diamond Case Study (Lexer)

A global outdoor industry leader wanted to climb higher. Learn how Lexer made it happen through a 5 phase process in 100 days.

The Power of Intent: How OneLogin Doubled Marketing Engagement & Cut Sales Cycles (Leadspace)

Learn how OneLogin combined data, AI and intent signals to create highly effective, personalized campaigns.

Show Me You Care: Why You Should Be Talking About Privacy and Value Exchange (Tealium)

Hear tips for prioritizing customer privacy without sacrificing personalization and see powerful use cases from leading brands on how to implement value exchange.

Own Your First-Party Data Strategy (Simon Data)

Simon Data CEO and Co-founder Dr. Jason Davis offers a convincing case for the stability and flexibility conferred by a strategy built around first-party data.

Three Signs You Need a Customer Data Platform (Vericast QuickPivot)

Paul Mandeville, chief product officer at QuickPivot, explains how companies can determine whether or not they need a customer data platform (CDP).

Benefits of Adding a CDP to Your Tech Stack (Cendyn)

Guest touchpoints are increasing throughout the travel industry. Cendyn details how a CDP can help your tech stack handle all of them.

The Comprehensive Guide to Retail Personalization (Amperity)

Retail has special needs for personalized experiences. Amperity provides a step-by-step approach.

CDP Deployment Lessons from the Field (Treasure Data)

Join CDP Institute Founder and CEO, David Raab, to learn the most effective ways to set goals, define realistic expectations, pick the right use cases, define a data strategy, decide which system features to test, prepare your staff, and manage change.

CDP for Global Enterprises (Treasure Data)

This session with David Raab (Founder/CEO of the CDP Institute) explores how CDPs are used in global enterprises and what to look for in an enterprise CDP.

Consumer Engagement with a CDP (Treasure Data)

Retail and CPG leaders around the world rely on Treasure Data to help strengthen their brand loyalty and improve consumer intelligence – enabling them to run better-targeted and more-impactful marketing campaigns.

Netcore Personalization Platform – Craft Delightful Experiences (Netcore)

Learn how retailers can use AI to show shoppers the products they want.