Contact the CDP Institute

All messages to the CDP Institute staff should be sent via our form below. Before contacting us please try using our FAQ below to help answer any questions you may have. Thank you for your interest in the CDP Institue, we are here to help.


    What is the CDP Institute?

    The CDP Institute is an organization that provides information and services related to customer data management and Customer Data Platforms.

    What is the mission of the CDP Institute?

    The mission of the Institute is to help marketers and others make the best use of their customer data.

    What does the Institute do?

    The Institute creates and distributes information related to customer data management and CDPs, including white papers, evaluation guides, use cases, videos, directories, surveys, workshops, newsletters, Webinars, and presentations at online and live events. We frequently add new services as seems appropriate to our mission.

    The Institute does not sell CDP products, vendor selection services, or implementation services, although we maintain relationships with affiliated organizations that do these things.

    Who runs CDP Institute?

    The CDP Institute is operated by Raab Associates, a marketing services firm. CDP Institute Founder and CEO David Raab named the CDP category in 2013 and was an early leader in developing the CDP concept.

    When was CDP Institute founded?

    The Institute was founded in 2016.

    How is the Institute funded?

    Institute funding comes from CDP vendors and companies with related products and services.

    Is there a charge for individual membership?

    Individual membership is free.

    What are the benefits of membership?

    Members receive our email newsletters, convenient access to our library of papers and studies, vendor comparison reports, discounts on industry events, early notice of limited-enrollment training classes, participation in online discussions, and use of online tools including our Request for Proposal Generator and Use Case Generator.

    How can I be involved with CDP Institute as an individual?

    The CDP Institute maintains a Slack™ channel to encourage discussion among members of the CDP community. We welcome involvement in regional events when these take place and are pleased to hear from members who might be able to contribute expertise for projects such as creation of educational materials. Please contact if you’d like to help.

    How do I get my company on the CDP Institute Web site?

    Companies with systems that meet the Institute’s RealCDP™ definition are listed at no charge in the CDP Vendor Directory. Companies with related products or services may be listed in the Service Provider Directory, usually after setting up a partner agreement with the Institute.

    What is the RealCDP program?

    The RealCDP program is a certification issued to vendors whose products meet the RealCDP standard set by the CDP Institute. RealCDP requirements include: ingest data from all sources, capture full detail of ingested data, store ingested data indefinitely, construct unified customer profiles, and make profiles available to any external system. CDP systems can be audited without being paid sponsors of the Institute, although they must pay an audit fee. The audits are conducted by an independent third party. See the RealCDP section of this Web site for further details.