Composable CDPs vs Packaged CDPs: A Primer
"What is a composable CDP and how does it compare to packaged CDPs?" is a simple pair of questions that rarely gets a simple answer.
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From Chaos to Control: Transforming Retail Marketing with Data in a Disrupted World
The foundations of marketing programs and strategies are shifting.
Notes from August 2024 Round Tables
On August 22, the CDP Institute hosted a pair of roundtable discussions, one for APAC and one for US and Europe.
B2C Email Ownership: Who’s in Charge?
Communicating with customers is essential for building relationships and driving business outcomes.
How to Lead a CDP Project
No organization is perfect.
What Advertisers Can Do After Oracle’s DMP Is Gone
Brands have an opportunity to own their advertising data and processes for paid media.
How to Choose the Right Customer Data Platform for Your Business
Selecting the right CDP is essential for optimizing your business operations and enhancing customer engagement.
Mapping the Customer Data Platform Landscape
The Customer Data Platform (CDP) industry is experiencing rapid growth.
Are Composable CDPs Eating the CDP Industry’s Lunch?
There's no denying that Customer Data Platform industry growth has slowed in recent periods.
What is a Customer Data Platform (CDP?)
Customers interact with brands across various touchpoints.
Why data provenance standards are essential for modern marketing success
From the rise of marketing automation to the advanced capabilities of modern MarTech systems, AI has played an important role.
Notes from CDP Institute July 2024 Round Tables
On July 16, the CDP Institute hosted a roundtable discussion for industry vendors.