How a CDP Can Drive Revenue for Hotels and Resorts By Lindsay Hansen, Ascent360March 15, 2024 Hotels and resorts cater to a diverse range of guests with a diverse range of interests.
AmpAi: Four ways AI unlocks value By Joyce Gordon, AmperityMarch 13, 2024 How can artificial intelligence actually help you with customer data and marketing?
Why data quality is the key to success with your customer data platform By Benedikt Wedenik, Adobe Real-Time CDPMarch 11, 2024 Data quality is the foundation of any successful customer data platform (CDP).
Unlock value faster with Use Case Playbooks for Adobe Real-Time CDP and Journey Optimizer By Kaitlin White, Adobe Real-Time CDPFebruary 26, 2024 As marketers navigate challenges, internal hurdles can complicate the ability to execute.
What is Clienteling? By Reda Maouhoub, Scal-eFebruary 16, 2024 Imagine walking into your favorite store and being greeted by name.
Why your AI for marketing won’t work By Joyce Gordon, AmperityFebruary 12, 2024 The hype around generative AI for marketing is at fever pitch.
Transformative, Optimized and Future-focused By Sofia Gerrard, Reuters EventsFebruary 7, 2024 Digital marketing is evolving rapidly, presenting both challenges and opportunities for brands.
New tools for marketers in Adobe Real-Time CDP unlock efficiency and scaled audience engagement By Lory Mishra, Adobe Real-Time CDPFebruary 5, 2024 Marketers today are looking for new ways to improve customer experiences.
Warning signs: Third-party cookie deprecation is already hurting your marketing By Peter Ibarra, AmperityJanuary 22, 2024 We've all been hearing about third-party cookie deprecation for a long time.
C-Suite Aligned, Visible and Primed for Growth By Sofia Gerrard, Reuters EventsJanuary 17, 2024 Customer engagement methods have undergone a radical transformation.
Unify your customer data and transform the customer experience: A guide on how to activate personalized insights and engagement By Klaasjan Tukker, Adobe Real-Time CDPJanuary 8, 2024 No matter where a brand is in its marketing journey, now is the time to improve the customer journey.
Generative AI and Personalization won’t work without a Customer Data Operations Strategy By Derek Slager, AmperityDecember 18, 2023 At the recent AWS re:Invent sessions, you couldn't go anywhere without hearing about Generative AI.