Delivering on the promise of a CDP, what it really takes
To unlock the real ROI of a CDP takes focus in 6 key areas.
Blog
Drive with Purpose, Build on Trust: What Marketers Need to Know in 2023
Social, political, and economic transformations have seen consumers emerge with different perspectives, needs and priorities.
The Rise of the Cookieless World: Email Marketing to the Rescue
The more digital opportunities grow, the more artificial intelligence becomes an inalienable part of our everyday life.
The Power of First Party Data in Ads
I'm often shocked at how brands struggle to use first party data effectively.
CDPs Are Building an “Easy-Button” for DMP Replacement
At Actable we see many business imperatives that compel the need for customer data platforms (CDPs).
The Benefits of Having a CDP For Your Business
A Customer Data Platform can provide you with much-needed insight and add value to your business.
How to assess your organization’s customer data maturity
Successful personalization at scale requires intentional planning around customer data management, process, and tooling.
Disrupting the Future of Marketing in Africa
Tech is keeping marketing professionals all over the world on their toes and Africa is not left out.
CDP Best Practices for Better Customer Experiences
With great CX the ultimate goal for organizations everywhere, CDPs are enjoying their time in the spotlight.
WhatsApp Marketing: Reach Nigerians Where They Are Most Active
Remember Blackberry, ICQ and AOL?
How to Choose a B2B Customer Data Platform: Know Your GTM Metrics & Profiles Inside & Out
Low conversion rates from campaigns, high email bounce rates, and poor pipeline velocity are symptoms of a bigger problem – poor buyer profile health.
How to choose the best solution for your email communication via CDP?
No matter how you orchestrate the customer journey maps, make sure that all-important messages are properly delivered to those who need them.