CDP Institute Round Tables April 2025 By David Raab, CDP InstituteApril 30, 2025 CDP Institute Member Roundtable Notes for April 23, 2025
CDP Institute Round Tables March 2025 By David Raab, CDP InstituteMarch 31, 2025 CDP Institute Member Roundtable Notes for March 26 and 28, 2025
Data Centralization: The Key to a Reliable Golden Customer Record By Guus Rutten, GXMarch 21, 2025 Data is one of the most valuable assets for businesses.
Look-alike Modeling: A Comprehensive Guide to Customer Acquisition (part 2) By Luca Faber, GXMarch 14, 2025 In last week's blog, we explored how look-alike modeling works and the essential factors that set it up for success.
Where marketing campaigns go wrong By Will Devlin, MessageGearsMarch 10, 2025 Launching a new campaign is an exciting time.
Look-alike Modeling: A Comprehensive Guide to Customer Acquisition (part 1) By Luca Faber, GXMarch 7, 2025 Effective targeting is crucial for maximizing returns on analytics and advertising investments.
CDP Institute Round Tables February 2025 By David Raab, CDP InstituteMarch 3, 2025 CDP Institute Member Roundtable Notes for February 26, 2025
The next wave of MarTech: AI Decisioning By Craig Dennis, HightouchFebruary 26, 2025 Marketing personalization has evolved dramatically over the past decade.
Customer Data Platform Examples of Innovative Use Cases By Emily Fineberg, CDP InstituteDecember 23, 2024 Customer data platform use cases span enterprise functions and industries.
First Party Data Strategy By Emily Fineberg, CDP InstituteDecember 18, 2024 The topic of first party data strategy is increasingly important to marketers.
What are customer data management platforms? By David Raab, CDP InstituteDecember 16, 2024 Have you ever wondered what’s the difference between the various types of systems that store customer data?
Maximizing Email Marketing with a CDP By Niels de Veth, GXDecember 13, 2024 In today's data-driven marketing landscape, Customer Data Platforms (CDPs) are becoming indispensable tools.