Clean room and CDP: What’s the difference and why might you need both?
Marketers know that in the constantly changing world of the consumer, having the right tech stack is key.
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Do you need a Customer Data Platform alongside a robust Marketing Automation Platform?
Customer-centric businesses outperform competitors by a whopping 80%.
Data empowered is the new data-driven
"Data-driven decision-making" – a business strategy so powerful, it forever changed the way we work.
Most CDPs Are Not Actually Platforms for Customer Data
It's a strange truth that most CDPs are not actually platforms for customer data.
Faster, cheaper, better: 3 immediate benefits of an AI-powered CDXP
The power of a CDXP lies in its ability to combine disparate data points to reveal real-world insights.
Pioneering Privacy-Conscious Advertising with Unified ID 2.0
It's become crucial for brands to adopt privacy conscious technology.
Identity resolution: Know who’s who before you say yoo-hoo
Good companies care about their customers.
The Four Horsemen of Data Deprecation and the New Era of Advertising
There's a sweeping generational shift happening across the paid media and advertising space.
“State of Customer Experience & Service: Human, Connected & Quantified” Report Released by Reuters Events
Reuters Events has released a new report on the state of customer experience and service.
CRM or CDP: Which One Does Your Business Need?
Customer Relationship Management (CRM) and Customer Data Platform (CDP) are used frequently among marketers.
Personalization and Precision in the Age of AI
Marketers must find ways to meaningfully connect with customers.
Data balkanization: The key to balancing global privacy and data residency requirements
Ensuring and maintaining data privacy is on every organization's priority list.