Look-alike Modeling: A Comprehensive Guide to Customer Acquisition (part 2)
In last week's blog, we explored how look-alike modeling works and the essential factors that set it up for success.
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Where marketing campaigns go wrong
Launching a new campaign is an exciting time.
Look-alike Modeling: A Comprehensive Guide to Customer Acquisition (part 1)
Effective targeting is crucial for maximizing returns on analytics and advertising investments.
CDP Institute Round Tables February 2025
CDP Institute Member Roundtable Notes for February 26, 2025
The next wave of MarTech: AI Decisioning
Marketing personalization has evolved dramatically over the past decade.
Customer Data Platform Examples of Innovative Use Cases
Customer data platform use cases span enterprise functions and industries.
First Party Data Strategy
The topic of first party data strategy is increasingly important to marketers.
What are customer data management platforms?
Have you ever wondered what’s the difference between the various types of systems that store customer data?
Maximizing Email Marketing with a CDP
In today's data-driven marketing landscape, Customer Data Platforms (CDPs) are becoming indispensable tools.
Notes from CDP Institute November Roundtables
The CDP Institute organizes monthly online roundtable discussions for all community members.
Building the Data Foundation for AI
Long before Generative AI entered the public consciousness, marketers created personalized experiences using Machine Learning.
Optimizing Customer Journeys with Next Best Action Strategies
In a world where customer expectations are constantly evolving, businesses must adapt to deliver personalized experiences.