CDP Best Practices for Better Customer Experiences
With great CX the ultimate goal for organizations everywhere, CDPs are enjoying their time in the spotlight.
Blog
WhatsApp Marketing: Reach Nigerians Where They Are Most Active
Remember Blackberry, ICQ and AOL?
How to Choose a B2B Customer Data Platform: Know Your GTM Metrics & Profiles Inside & Out
Low conversion rates from campaigns, high email bounce rates, and poor pipeline velocity are symptoms of a bigger problem – poor buyer profile health.
How to choose the best solution for your email communication via CDP?
No matter how you orchestrate the customer journey maps, make sure that all-important messages are properly delivered to those who need them.
Personalized Customer Experience Means Going Beyond the Surface
What does good personalized customer experience (CX) look like?
How to identify products for replenishment campaigns built in a CDP
The future is hard to predict, particularly when it comes to your customers' next purchase.
The Rise of Telco Payment Service Banks (PSB) in Nigeria and the Opportunities for Banks
In light of the 38 million Nigerian adults who remain completely financially excluded, the Central Bank of Nigeria (CBN) set a target of achieving 95% financial inclusion by 2024.
Why Frictionless Customer Experience Requires Agility and Speed
Consumers have spoken: Frictionless customer experience is table stakes for superior CX.
How to Choose a B2B Customer Data Platform: Achieving Actionable Insights with CDP Decisioning
How do you analyze high-volume data to derive and prioritize those most actionable insights?
What is Data Chaos? And how to solve it
There's a well known parable about a monkey and a pedestal.
Data Security and Privacy Are Now Vital to CX
Data security and privacy aren’t just essential to your data governance strategy.
4 reasons why you should start using customer profiles to enhance experiences
Knowing your customers is critical for success, which is why every retailer should be using customer profiles to some degree.