How We Built RudderStack’s Real-Time Personalization Engine By Mackenzie Hastings, RudderStackNovember 8, 2024 As more companies fine-tune the customer journey, personalization has emerged as a crucial initiative.
CDP Best Practices for Maximizing Enterprise Value: CDP Benefits By Emily Fineberg and David Raab, CDP InstituteNovember 6, 2024 Welcome to the fifth and final post in our series on industry leaders' best practices for CDP value.
Siloed data and tech are obstructing a unified customer view By Amadeus Tunis, AcxiomNovember 4, 2024 Today, few brands would question the need to gain a single view of their customers across all channels and touchpoints.
Announcing RudderStack Data Apps Powered by Snowflake By Brooks Patterson, RudderStackNovember 1, 2024 If you want to create competitive advantage for your business with customer data, you need a solid data foundation.
CDP Best Practices for Maximizing Enterprise Value: Customer Data Privacy and Security By Emily Fineberg and David Raab, CDP InstituteOctober 30, 2024 The CDP Institute recently polled industry leaders for best practices to maximize CDP value to the enterprise.
Notes from CDP Institute October Roundtables By David Raab, CDP InstituteOctober 28, 2024 The CDP Institute organizes monthly online roundtable discussions for all community members.
CDP Best Practices for Maximizing Enterprise Value: AI and CDPs By Emily Fineberg and David Raab, CDP InstituteOctober 23, 2024 The CDP Institute recently asked industry leaders to describe best practices to maximize value in the enterprise.
CDP Best Practices for Maximizing Enterprise Value: CDPs and Customer Data Unification By Emily Fineberg and David Raab, CDP InstituteOctober 16, 2024 The CDP Institute recently asked industry leaders what best practices they see to maximize value in the enterprise.
Believe It or Not, the CDP Industry Is About to Get Less Confusing By David Raab, CDP InstituteOctober 15, 2024 Today's news brought an intriguingly complementary pair of announcements.
CDP Best Practices for Maximizing Enterprise Value: CDP Use Cases By Emily Fineberg and David Raab, CDP InstituteOctober 9, 2024 Customer Data Platform best practices help users get the most out of their customer data.
A Complete, Robust CDP Does More than Unify and Democratize Data By Steve Zisk, Redpoint GlobalOctober 7, 2024 The CDP Institute defines a CDP as "packaged software that creates a persistent, unified customer database that is accessible to other systems."
CDP Institute Roundtables, September 26, 2024 By David Raab, CDP InstituteOctober 6, 2024 Americas/EMEA Roundtable and APAC Roundtable