Online Course: Build Buy or Compose

This free online course shows how to pick the best approach to delivering a CDP at your company.  Students will be equipped to make a detailed assessment of their company’s situation and to reach the best decision on whether to build, buy, or compose their own CDP solution.  Each module provides video lectures, downloadable worksheets, and a quiz to test your mastery of the materials presented.  Students receive a Certificate of Completion at the end of the course..

Sponsored by Lytics, mParticle, and CDP Institute.

Topics include:

  • Definitions of Build, Buy and Compose Approaches to CDP Delivery
  • List of CDP Functional and Technical Requirements to Consider
  • Advantages and Disadvantages of Each Approach
  • Framework to Assess Alternatives and Make the Best Choice

Length: Approximately two hours total. Users can complete the course at their own pace.