Pixalate’s 2024 survey of Apple App Store found 1,384 ad-enabled apps had no privacy policy and shared EU and UK user data. Twenty-four percent shared device identifiers, location, and IP address, which, when used together, could enable personal identification and breach privacy. This could put the app developers and Apple, as the data controller, at risk for substantial EU fines.
Marketing may be data-driven and technology-powered but only 26% of B2B CMOs bear full responsibility for tech strategy according to a survey of over 300 B2B CMOs by Transmission. To be fair, some 42% were partly responsible. Overwhelmingly, the buck stopped with the CMO on things like brand strategy (72%) and marketing comms (81%).
Google announced a new Tag Diagnostic tool for Google Ads, Google Analytics and Google Tag Manager to enable easy assessment of tag health, show where tags may be absent, and detect if commands are properly configured or missing. The company also has a new streamlined solution for consent management, and it has added free Dark Web Monitoring to broaden its security offerings.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.