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23andMe settles class action for $30M

Genetic testing company 23andMe agreed to pay $30 million for a class action that resulted from a major data breach in 2023. The company, which has struggled financially and unsuccessfully tried to go private earlier this year, was alleged to have not properly notified customers of the breach. This included ethnic groups that were singled out for having their data taken.

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IT’S THE LAW (09/24/2024)

September 24, 2024

Texas squared off with the US Department of Health and Human Services (HHS), and is looking to make it legal to chase down women’s medical records (think abortion) if they cross the state line. Currently, this is illegal because of the Biden administration privacy update to the Health Insurance Portability and Accountability Act (HIPAA). But, if this first-of-its-kind-vigilante-style Texas law were to go into effect, it would set a precedent for the dozen or so other states determined to take back abortion rights.

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CDP mParticle Sold to Rokt for $300 Million

January 17, 2025

CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million.  It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge.  (See this blog post for more analysis.)

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