A Loop Me survey comparing how thousands of consumers feel about ad data indicates that despite new regulations, more than half don’t believe their data is more secure than it was a year ago, and only 15% of those surveyed say they understand how companies are using their data.
Conventional wisdom says Americans won’t pay for privacy, but this research study used conjoint analysis to show that half would pay at least $8 per month for social media product that didn’t keep or sell their data. Half would also pay $30 extra for a smartphone that was similarly private. On the other hand, about 40% wouldn’t pay anything extra. The study was conducted, apparently just for fun, by Ajit Ghuman, who runs product marketing at a retail customer engagement platform.
National security potentially is a concern. Fears include possible use of personal information by foreign intelligence services for hacking, blackmail and influence campaigns. Companies include AT&T, Google, Twitter and Verizon.
Adobe is running its Summit conference this week, which means lots of product announcements. Real-Time CDP has its share, including customer segments created by generative AI and various types of integrations with Merkle, Epsilon, LiveRamp, Adobe Commerce, Marketo Engage, Amazon Ads, and TikTok. They also announced general availability of Privacy and Security Shield, a package of privacy features including HIPAA support.