70% of Android apps have at least one dangerous permission: Pixalate Report
“Pay close attention to data collection, transmission and storage practices of app partners.”
“Pay close attention to data collection, transmission and storage practices of app partners.”
Salesforce has announced Digital 360, a combination of components from Marketing Cloud and Commerce Cloud plus new bits including its long-awaited CDP, named Customer 360 Audiences. General availability for Audiences is set for October.
Claiming to be the “first of its kind” in Europe for bringing suit against a tech firm on behalf of children, this alleges YouTube’s methods of targeting children constitutes “major breaches” of UK and EU privacy and data rules. Specifically, YouTube is accused of harvesting kids’ data without parental consent. The suit has been filed on behalf of more than 5 million British children and their parents.
Mobile marketing platform Attentive joins the martech throng putting together a complete solution featuring data cloud Snowflake. Based on Snowflake Marketplace, the feature will allow joint customers to create a data loop, activating first-party data from Snowflake in the Attentive platform and sending performance data back to Snowflake for analysis. Attentive will also be able to feed customer interactions, including conversations, back to Snowflake.