82% of people would support preventing companies and devices from sharing their data

A large majority of people don’t want their data collected or shared without consent, according to a new survey from Invisibly. Data privacy is important to them (68%), they don’t like getting targeted ads online (76%), and even more women (87%) than men (76%) would support ad changes that prevent this.

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New report on CCPA private right of action filings

May 25, 2021
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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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