82% of people would support preventing companies and devices from sharing their data

A large majority of people don’t want their data collected or shared without consent, according to a new survey from Invisibly. Data privacy is important to them (68%), they don’t like getting targeted ads online (76%), and even more women (87%) than men (76%) would support ad changes that prevent this.

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New report on CCPA private right of action filings

May 25, 2021
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Adwerx Raises $14.5 Million for Personalized B2B Ads

November 29, 2021

Adverx has just raised $14.5 million for “Customer Relationship Advertising,” which certainly sounds intriguing.  What they do is to generats personalized ads for individuals targeted by business-to-business sales teams, and then maks those ads “passively ‘follow’ each salesperson’s current clients and prospects (pulled from the CRM) as they browse the web and social media”.  Annoying and creepy and it probably works.

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