A large majority of people don’t want their data collected or shared without consent, according to a new survey from Invisibly. Data privacy is important to them (68%), they don’t like getting targeted ads online (76%), and even more women (87%) than men (76%) would support ad changes that prevent this.
The country’s communications watchdog, Roskomnadzor, said it intends to fine, and possibly slow down the company’s traffic, if it doesn’t comply. This is part of a larger push to rein in western Big Tech.
A new report looks at case filings involving the California Consumer Privacy Act (CCPA) private right of action provision, which is used when a business is deemed to have failed to implement security practices to sufficiently protect personal information from disclosure or theft. As of March, less than a year after the law began to be enforced, 83 actions had been filed, more than half of which were against the same 11 defendants. 83% of those filed were data breach claims, and 61% of cases filed unfair competition law (UCL),... Read More >
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.