A large majority of people don’t want their data collected or shared without consent, according to a new survey from Invisibly. Data privacy is important to them (68%), they don’t like getting targeted ads online (76%), and even more women (87%) than men (76%) would support ad changes that prevent this.
The country’s communications watchdog, Roskomnadzor, said it intends to fine, and possibly slow down the company’s traffic, if it doesn’t comply. This is part of a larger push to rein in western Big Tech.
A new report looks at case filings involving the California Consumer Privacy Act (CCPA) private right of action provision, which is used when a business is deemed to have failed to implement security practices to sufficiently protect personal information from disclosure or theft. As of March, less than a year after the law began to be enforced, 83 actions had been filed, more than half of which were against the same 11 defendants. 83% of those filed were data breach claims, and 61% of cases filed unfair competition law (UCL),... Read More >
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.