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87% OF AMERICANS IN SURVEY VIEW DATA PRIVACY AS A HUMAN RIGHT

A new KPMG survey indicates Americans are increasingly concerned about personal data. COVID-19 has increased public awareness of data collection. And, while many are willing to allow use for tracing and medical care, there’s significant support for increased protection and legislation.

Key data concerns are potential theft of Social Security numbers, credit card information, and passwords. More than half don’t trust a company ethics to collect, use or sell consumer data.

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Firefox Blocks Redirect Trackers and Google Analytics Adds Privacy Options

August 12, 2020

I could fill three newsletters with what’s in the queue today. We’ll start with last week’s announcement that the latest version of Firefox will delete redirect tracking cookies after 24 hours. Redirect cookies are a clever way to skirt rules against third party trackers. And while we’re reporting old news, you may have missed this item in our new privacy newsletter, reporting that Google Analytics settings give marketers more control over data collection. Worth knowing.

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GOOGLE GIVES MARKETERS NEW TOOLS TO CONTROL ITS DATA

August 11, 2020

Google Analytics is giving marketers a lot more control over privacy and how much of their data is collected, retained and shared. New privacy controls include accepting processing terms to comply with GDPR, CCPA and other regulations; disabling some or all data collection for Analytics properties; limiting data retention periods; anonymization of IP addresses; and, disabling or limiting ad personalization. 

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OpenText Launches a CDP of Its Own

July 27, 2021

OpenText has made at least 44 acquisitions over the years, spreading beyond content management into everything from security to analytics to, digital experience.  You won’t be surprised that they needed a CDP to tie it things together.  Rather than yet another acquisition, they built their own, just launched as Experience CDP.  It’s not clear whether it meets the CDP Institute definition of a CDP, but it might.

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