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A billion Facebook facial images to be scrapped in end to facial ID system

Facing metacriticism in the news – and following US Federal Trade Commission (FTC) concern (plus $5 billion fine) previously, and a $640 million biometric data class action brought this year in Illinois; Facebook [now Meta Platforms] is shutting its facial recognition system. While this (I won’t say metamorphosis) is a major concession, the company did not rule out using facial recognition in other products. However, this move should mean the platform will no longer recognize faces in photos, videos or Memories, although it will still allow people to manually tag images.

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IAB Europe preemptively announces Belgian DPA likely to bring suit

November 9, 2021

With a ruling still months away, IAB Europe proactively announced its Transparency and Consent Framework (TCF) will likely be found in breach of GDPR by Belgium’s data protection authority. TCF ‘consent’ pop-ups appear on 80%+ of European websites and apps, and TCF claims users have control over how their data is used. However, if this is found be noncompliant with regulations, it adds to pressure within the EU for a ban on behavioral advertising, something already being pushed by the EU Parliament.

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GrowthLoop and TransUnion Partner to Optimize Audience Reach

April 19, 2024

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.

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