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Amazon Go bumps up against NY’s biometrics law

A Brooklyn resident charged in a class action that Amazon’s New York City Amazon Go stores collected biometric data of customers without sufficient notification, which puts the company in violation of New York’s 2021 Biometric Identifier Information (BII) Law. The law, which came into effect in January 2022, requires companies to notify store customers of scanning or other electronic data collection via prominent in-store signage. Amazon Go stores, which established a track-in-store-pay-later shopping model, had, according to the suit, failed to sufficiently comply.

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IT’S THE LAW (03/21/2023)

March 21, 2023

By unanimous votes in the State House and Senate, Iowa is poised to pass the 6th US state privacy bill, though Consumer Reports and other consumer advocates are urging Iowa’s governor not to sign the Consumer Privacy Act (aka Senate File 262) into law. Concerns are that while the bill seemingly includes key consumer safeguards such as the right to know information companies have collected and the right to have information deleted, the verbiage in the law serves to weaken the protections provided to consumers and strongly favors business.

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Omeda Integrates With Shopify

July 8, 2025

Customer data and audience management platform Omeda is announcing a new integration with Shopify. This means order, product, and customer data from Shopify being imported directly into Omeda. Users will be able to see Shopify transaction activity in real time, use Omeda Audience Search to view customer order history from a connected Shopify store and use Omeda Audience Builder to create target audiences based on Shopify trends and behavior.

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