Amazon Go bumps up against NY’s biometrics law
A Brooklyn resident charged in a class action that Amazon’s New York City Amazon Go stores collected biometric data of customers without sufficient notification, which puts the company in violation of New York’s 2021 Biometric Identifier Information (BII) Law. The law, which came into effect in January 2022, requires companies to notify store customers of scanning or other electronic data collection via prominent in-store signage. Amazon Go stores, which established a track-in-store-pay-later shopping model, had, according to the suit, failed to sufficiently comply.