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Amazon Go bumps up against NY’s biometrics law

A Brooklyn resident charged in a class action that Amazon’s New York City Amazon Go stores collected biometric data of customers without sufficient notification, which puts the company in violation of New York’s 2021 Biometric Identifier Information (BII) Law. The law, which came into effect in January 2022, requires companies to notify store customers of scanning or other electronic data collection via prominent in-store signage. Amazon Go stores, which established a track-in-store-pay-later shopping model, had, according to the suit, failed to sufficiently comply.

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IT’S THE LAW (03/21/2023)

March 21, 2023

By unanimous votes in the State House and Senate, Iowa is poised to pass the 6th US state privacy bill, though Consumer Reports and other consumer advocates are urging Iowa’s governor not to sign the Consumer Privacy Act (aka Senate File 262) into law. Concerns are that while the bill seemingly includes key consumer safeguards such as the right to know information companies have collected and the right to have information deleted, the verbiage in the law serves to weaken the protections provided to consumers and strongly favors business.

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New Brand Safety Initiatives from IPG Mediabrands, IAS. Apology from DoubleVerify

April 18, 2024

It’s tough to get brand safety right, but the industry keeps trying.  IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM).  Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.

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