Prepare to purchase goods with a wave of your hand at Amazon’s checkout-free stores! Now, palm-scanning hardware makes it easy for Amazon to capture every detail of your hand and then let a simple palm-signature swoosh buy goods, while helpfully providing data about your shopping history. You can also look forward to receiving targeted ads, offers & recommendations…like it or not.
Nigeria announced a mandate that citizens must link their mobile numbers to a national ID number by October 31, 2021 or risk being blocked from telecommunication services. Citizens and rights groups are objecting to this and to the country’s national ID enrollment due to fears that Nigeria’s lack of data privacy laws will leave data exposed to abuse.
Leaked documents have revealed that Google fired dozens of employees between 2018 and 2020 for company data misuse, including leaking, stealing, or abusing data of users or other employees. Facebook, meanwhile, has been called out by the Federal Trade Commission (FTC) for making misleading claims on why it cut off the accounts of ad researchers from New York University who were studying political ad use on the platform. Read More – Google Read More – Facebook
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.