Americans agree!!
Disinformation is B-A-D, according to 69% – and 40% report they now avoid watching the news. Imagine that!
Disinformation is B-A-D, according to 69% – and 40% report they now avoid watching the news. Imagine that!
A survey of more than 3,000 consumers conducted by customer data platform provider Zeotap serves as a call to action to brands to lead with privacy, or suffer consumer distrust and desertion. Consumers know their data is worth a lot and 62% are prepared to buy from brands who guarantee not to share their personal information. Plus, 58% say they would recommend those brands to friends and family. So, while brands fear fines from regulation, Zeotap says the bigger cost is the loss of consumer loyalty.
The analysis, conducted by Pixalate’s team on the last day of Q4 2021 (December 31st), found that out of 379,000 child-directed apps on Google & Apple app stores: 63% are from unknown countries 40% access personal information 22% have no detected privacy policy
Scope3 is expanding into brand safety and fraud detection turf of Integral Ad Science and DoubleVerify. Amazon DSP is the first company to integrate Scope3’s Agentic Media Platform, which eliminates made-for-advertising, fraud, non-brand-safe, and climate-risk inventory by default. A separate Brand Standards product, built on top of the Agentic Media Platform, lets companies connect with expert AI agents to apply additional content standards.