Apple makes math work betting big on privacy

Apple made big news advocating for privacy, and it’s looking like it made a handsome profit doing so. The Financial Times just reported Apple’s App Store ad business has soared as its new policies cut into profits of Facebook and Google. Changes made earlier this year limited apps’ ability to track users without being given express consent. That made it harder for other platforms to gain and track user data. However, Apple sells ad space on its App Store to feature Sponsored products, and in six months, that revenue rose from Apple capturing 17% of sponsored app store downloads to 58%.