Apple under investigation in Germany for privacy setting that may favor Apple over others

Apple, which has been held up as a company leading the way in privacy transparency, is being questioned again about whether its efforts also rig the system in its own favor by limiting information access to outside developers. In this case, Germany’s competition regulator, Bundeskartellamt, is looking into whether a recently added privacy setting that requires developers to get user consent to access “Identifier for Advertisers” on an app-by-app basis gives Apple unfair advantage, since it can access information directly as first-party data.