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Apple’s privacy policy changes drive est. $9.85B loss to social media giant revenue

Facebook (Meta), Snap, Twitter, and YouTube were big losers following Apple’s overhaul of its privacy policies to give users more control. The estimated $9.85 billion lost by the companies in the third and fourth quarter on average represented a 12% loss of revenue for 2021, according to research firm Lotame.

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Mozilla’s Firefox confirms it’s testing “Global Privacy Control” for rollout

November 2, 2021

It’s been a year since Mozilla and DuckDuckGo announced plans for global opt-out capability to let users say “no” to sale of their data without having to go site-by-site. California’s privacy law now requires that companies that collect its residents data must comply with opt-out requests that are sent through Global Privacy Control, so once Firefox is ready to launch the tool, it can have significant impact.

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IT’S THE LAW (11/02/2021)

November 2, 2021

Draft legislation for a Bangladesh data protection law has raised concern that citizen privacy rights may be suppressed, rather than protected, if the Data Protection Act (DPA) is ultimately passed. The draft, which had been available online earlier this year, indicted legislators were considering increased government access to personal data and expansion of departmental surveillance capabilities. This coupled with exempting key agencies from prosecution, could result in weaponization of the law to stifle critics of the government.

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Most Marketers Say They’re Using the Metaverse and It’s Great: Qualtrics Report

July 5, 2022

Will the metaverse rescue marketers from the loss of third-party cookies and device tracking?  Perhaps you scoff the metaverse doesn’t actually exist.  That didn’t prevent 74% of marketers telling Qualtrics they were already advertising in it and 59% of that group saying it’s their most successful channel.  Pioneering?  Optimistic? Delusional?  Take your pick.

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