We’ve known for a long time robot helpers were in our future. Now, Amazon gives us Astro, who/which will scoot throughout your house, help with things as diverse as elder companionship and checking you don’t burn dinner, and may pick up data you may or may not want it to know.
On the solution side of the fence, TV results measurement vendor iSpot.tv has just purchased DRMetrix. iSpot.tv uses panels to measure ad impact, while DRMetrix helps direct-to-consumer marketers capture the impact of creative versions and hard-to-track digital program insertion ads.
Apple made big news advocating for privacy, and it’s looking like it made a handsome profit doing so. The Financial Times just reported Apple’s App Store ad business has soared as its new policies cut into profits of Facebook and Google. Changes made earlier this year limited apps’ ability to track users without being given express consent. That made it harder for other platforms to gain and track user data. However, Apple sells ad space on its App Store to feature Sponsored products, and in six months, that revenue rose... Read More >
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.