Attitudes evolving on how positive consumers feel about sharing data with brands

A new survey from privacy platform Ketch found 74% of US consumers place high value on their privacy, but an even higher percentage – 83% – said they understand there’s good value in sharing with brands. The 2,750 people surveyed also reported the positive impact on their relationships with companies that respect their privacy preferences, and a notable 23% reported an increase in purchase intent when they perceived positive data practices.

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Amazon’s Ring home security platform once again raises alarms over allowing data access – this time to law enforcement

July 19, 2022

Ring, which sells cameras to monitor home security, has a problematic history of providing access to its video feeds and customer data. Now, the US Senate is inquiring into the company’s agreement to allow more than 2,100 law enforcement agencies and 450+ fire departments access to customer video and audio in certain instances.

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Children’s Privacy: A majority of parents want government and business help to ensure privacy for kids

July 19, 2022

A survey of nearly 1,000 parents of kids up to age 17 found they don’t feel enough is being done to help protect their kids’ privacy. Trusted Future found 91% of the parents wanted reviews by experts before apps are made available to download, and 74% wanted mobile device makers to build in security that protects family data. Parents also wanted more federal and state protections, and they identified these six areas that would increase their level of trust.

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