Attitudes evolving on how positive consumers feel about sharing data with brands
A new survey from privacy platform Ketch found 74% of US consumers place high value on their privacy, but an even higher percentage – 83% – said they understand there’s good value in sharing with brands. The 2,750 people surveyed also reported the positive impact on their relationships with companies that respect their privacy preferences, and a notable 23% reported an increase in purchase intent when they perceived positive data practices.