Austria’s DPA has upheld a complaint that netdoktor.at, a health-focused website which exported visitor’s data to the US by way of Google Analytics, violated GDPR’s rules on transferring data out of the EU bloc.
Staying cheerful, this Treasure Data survey confirms that social commerce is here to stay: 84% of respondents said they made at least one purchase on social media in the past year. Bonus puzzle: 83% say they’d share contact data such as email and phone for discounts and other benefits, but 58% also say they never share data due to privacy concerns.
The European Data Protection Supervisor (EDPS), which monitors the use of data by EU institutions and agencies has directed Europol to delete data that is not tied to investigations.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.