News

Belgian Court Adds New Consent Requirements for TCF

The IAB Europe’s Transparency & Consent Framework (TCF) violates several GDPR principles but is not fatally flawed, the Belgian Court of Appeals has ruled. The ruling confirmed that TC Strings, which capture consumer consent to use their data for ad targeting, are personal data and that consumers must consent for IAB Europe to host them. But the IAB indicated that it believes it can make relatively minor changes to bring TCF into conformance. Many publishers rely on TCF as their basis for data-based ad targeting.