A cross-section of leading brand marketers, including over a third at the VP and C-suite level, see a crisis in consumer trust and they’re turning to first-party data to shore up relations. They cite transparency as crucial and are testing new ID solutions and ad partnerships as part of their proactive strategy.
Morocco’s National Commission for the Control of the Protection of Personal Data (CNDP) has launched “Koun3labal,” a platform designed to help raise awareness of privacy risks particularly to women and children in Morocco and Africa. The platform provides guidance as well as resources and games to help educate through engagement. This is part of an ongoing effort by the CNDP to protect private data, including entering into recent partnerships internally in Morocco with other agencies and externally with the countries of Chad and Niger.
Xnspy, a stealthy phone monitoring app has no compunction about operating under the guise of helping parents monitor kids’ activity. But it is actually often used for spying on a spouse or domestic partner, and in the meantime is helping itself to data from user iPhones and Android devices.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)