A cross-section of leading brand marketers, including over a third at the VP and C-suite level, see a crisis in consumer trust and they’re turning to first-party data to shore up relations. They cite transparency as crucial and are testing new ID solutions and ad partnerships as part of their proactive strategy.
Morocco’s National Commission for the Control of the Protection of Personal Data (CNDP) has launched “Koun3labal,” a platform designed to help raise awareness of privacy risks particularly to women and children in Morocco and Africa. The platform provides guidance as well as resources and games to help educate through engagement. This is part of an ongoing effort by the CNDP to protect private data, including entering into recent partnerships internally in Morocco with other agencies and externally with the countries of Chad and Niger.
Xnspy, a stealthy phone monitoring app has no compunction about operating under the guise of helping parents monitor kids’ activity. But it is actually often used for spying on a spouse or domestic partner, and in the meantime is helping itself to data from user iPhones and Android devices.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.