A cross-section of leading brand marketers, including over a third at the VP and C-suite level, see a crisis in consumer trust and they’re turning to first-party data to shore up relations. They cite transparency as crucial and are testing new ID solutions and ad partnerships as part of their proactive strategy.
Morocco’s National Commission for the Control of the Protection of Personal Data (CNDP) has launched “Koun3labal,” a platform designed to help raise awareness of privacy risks particularly to women and children in Morocco and Africa. The platform provides guidance as well as resources and games to help educate through engagement. This is part of an ongoing effort by the CNDP to protect private data, including entering into recent partnerships internally in Morocco with other agencies and externally with the countries of Chad and Niger.
Xnspy, a stealthy phone monitoring app has no compunction about operating under the guise of helping parents monitor kids’ activity. But it is actually often used for spying on a spouse or domestic partner, and in the meantime is helping itself to data from user iPhones and Android devices.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.