Streaming app developers and device sellers are being notified they may be in violation of the California Consumer Privacy Act (CCPA), if they don’t offer a proper, easy-to-use, opt-out mechanism. The state attorney general issued the warning, announced an investigative sweep, and would like to see a type of “Do Not Sell my PI” via click.
In a wide-ranging report, growth consultancy Winterberry Group identifies composable data layer architecture as a possible trend for 2024 with the market moving away from monolithic marketing suites. Composability allows marketers to assemble, disassemble, and reassemble technology components to meet evolving needs. Two major challenges that will continue to confront marketers this year: data quality and the need to integrate data from disparate sources.
Privacy and dating don’t have a lot in common, but with the IAB Diligence Platform matching tool, advertisers and publishers looking for an adtech partner can fill out their perfect-partner wish list and find “the one” best, compliant vendor match for them.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.