A high-ranking Catholic priest in the U.S. has resigned following publication of a story outing him using location data from hookup app, Grindr. This raises ethics questions both about the easy availability of cellphone data that tracks daily movement and about publicly using information that is obtained to impose moral judgement.
In a Pathwire survey of 1,000 companies throughout EMEA and North America, 62.4% reported not being completely compliant with data regulations and 24.4% of respondents didn’t know which regulations applied to them. And, while cost of non-compliance can be substantial, only 11.6% reported spending more than $5,000/yr. on new technology in this area.
The non-profit organization for self-regulatory advertising, the Network Advertising Initiative (NAI), has launched the beta of its consumer choice mechanism for email-based Tailored Advertising, designed to expand the scope of their 2020 Code of Conduct. This will enable member companies to create encrypted versions of consumer email addresses that can be used for opt-outs from email-based IDs. A Digiday article published in response to the announcement has questions on the approach. Read More Read More – Digiday
Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever. Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”. Kantar Media accounts for 4,500 of Kantar Group’s 25,000 employees.