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Catholic newsletter used location tracking data against priest

A high-ranking Catholic priest in the U.S. has resigned following publication of a story outing him using location data from hookup app, Grindr. This raises ethics questions both about the easy availability of cellphone data that tracks daily movement and about publicly using information that is obtained to impose moral judgement.

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NAI launches its email ad choice mechanism

July 27, 2021

The non-profit organization for self-regulatory advertising, the Network Advertising Initiative (NAI), has launched the beta of its consumer choice mechanism for email-based Tailored Advertising, designed to expand the scope of their 2020 Code of Conduct. This will enable member companies to create encrypted versions of consumer email addresses that can be used for opt-outs from email-based IDs. A Digiday article published in response to the announcement has questions on the approach. Read More Read More – Digiday

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Marketers Struggle for Personalization Success: RedPoint Global Survey

September 27, 2021

This Harris Poll study for Redpoint Global offers a sobering view of customer experience reality.  They found that marketers are twice as likely as consumers to think brands deliver an excellent experience (51% vs 26%), while under half of the marketers who use advanced technologies including personalization, AI-driven recommendations, or multi-variate testing think they are having great success with them.  Fun fact: the average number of customer engagement systems is now 16, nearly double the figure in 2019.

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