Catholic newsletter used location tracking data against priest

A high-ranking Catholic priest in the U.S. has resigned following publication of a story outing him using location data from hookup app, Grindr. This raises ethics questions both about the easy availability of cellphone data that tracks daily movement and about publicly using information that is obtained to impose moral judgement.

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NAI launches its email ad choice mechanism

July 27, 2021

The non-profit organization for self-regulatory advertising, the Network Advertising Initiative (NAI), has launched the beta of its consumer choice mechanism for email-based Tailored Advertising, designed to expand the scope of their 2020 Code of Conduct. This will enable member companies to create encrypted versions of consumer email addresses that can be used for opt-outs from email-based IDs. A Digiday article published in response to the announcement has questions on the approach. Read More Read More – Digiday

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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