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CCPA employee & B2B data-sharing exemption about to end

The California Consumer Privacy Act (CCPA) had allowed B2B enterprise-level firms a grace period during which much data shared by employees and data distributed between b-to-b contacts was exempt from the type of privacy requirements mandatory with consumer data. But that exemption will end on January 1, 2023 at which point vendors, partners and employees will have the right to access and request to delete information collected from relationships with b-to-b businesses they work with.

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Most Marketers Still Depend on IT for Data Access: Lytics Survey

September 13, 2022
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Biden wants Congress to remove liability shield for big tech

September 13, 2022

In what would be a major change across the Internet, the White House wants Congress to overhaul Section 230 and to rein in big tech. The law, which has been challenged by Democrats and Republicans for different reasons - in the first case wanting to protect against extremist content, hate speech and misinformation; and in the second to disallow censorship of conservative viewpoints – protects social media and online content providers from liability for content.

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Movable Ink Integrates With Adobe Journey Optimizer

October 4, 2024

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.

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