News

CCPA employee & B2B data-sharing exemption about to end

The California Consumer Privacy Act (CCPA) had allowed B2B enterprise-level firms a grace period during which much data shared by employees and data distributed between b-to-b contacts was exempt from the type of privacy requirements mandatory with consumer data. But that exemption will end on January 1, 2023 at which point vendors, partners and employees will have the right to access and request to delete information collected from relationships with b-to-b businesses they work with.

More News

Next Article

Most Marketers Still Depend on IT for Data Access: Lytics Survey

September 13, 2022

Marketers are much less satisfied with their IT relationships than their IT partners think: nearly 30% call the relationship strained or abysmal, compared to 10% of IT leaders.  This according to a Lytics survey which also found that 75% of marketers rely on IT for data access and 81% expect IT to be even more involved in day-t0-day marketing activities over the next five years.  Marketers would like more control if they could get it: 44% plan to hire a software engineer of their own in the next year and... Read More >

CDPI Newsletter
Previous Article

Biden wants Congress to remove liability shield for big tech

September 13, 2022

In what would be a major change across the Internet, the White House wants Congress to overhaul Section 230 and to rein in big tech. The law, which has been challenged by Democrats and Republicans for different reasons - in the first case wanting to protect against extremist content, hate speech and misinformation; and in the second to disallow censorship of conservative viewpoints – protects social media and online content providers from liability for content.

CDPI Privacy Newsletter
Featured Article

Twilio Adds ‘Contextual Awareness’ to Segment CDP

May 15, 2025

Twilio is adding ‘contextual awareness’ to its Segment CDP, which in plainer English means data stored in Segment will be available when creating event-triggered, real-time messages. This and a redesigned journey architecture are part of Twilio’s “next generation” customer engagement platform, which also includes natural voice AI agents, voice and text analytics, and RCS and WhatsApp messaging. Twilio separately announced a multi-year partnership with Microsoft to speed the adoption of conversational AI for customer engagement.

CDPI Newsletter