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Children’s Privacy: A majority of parents want government and business help to ensure privacy for kids

A survey of nearly 1,000 parents of kids up to age 17 found they don’t feel enough is being done to help protect their kids’ privacy. Trusted Future found 91% of the parents wanted reviews by experts before apps are made available to download, and 74% wanted mobile device makers to build in security that protects family data. Parents also wanted more federal and state protections, and they identified these six areas that would increase their level of trust.

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Attitudes evolving on how positive consumers feel about sharing data with brands

July 19, 2022

A new survey from privacy platform Ketch found 74% of US consumers place high value on their privacy, but an even higher percentage – 83% – said they understand there’s good value in sharing with brands. The 2,750 people surveyed also reported the positive impact on their relationships with companies that respect their privacy preferences, and a notable 23% reported an increase in purchase intent when they perceived positive data practices.

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Google Again Delays Third-Party Cookie Deprecation

April 25, 2024

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.

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