In the seven years since GDPR was enacted, five of the ten most popular platforms – Facebook, Instagram, TikTok, LinkedIn, and X (formerly Twitter) received fines totaling €3.9 billion (~$4.5 billion). A third of those fines were related to the handling of children’s data. No prize for guessing that Meta had the most, according to a report from cybersecurity company, Surfshark.
Don’t need that data? Best policy is to dump it, according to Biancco’s 2025 State of Data Sanitation Report on how global companies handle end-of-life (EOL) and redundant, obsolete, or trivial (ROT) data. With AI and IoT now collecting more data than ever, knowing when and how to dispose of it is crucial since the more data you hold the riskier it is. And, while the focus of cybersecurity is often on breaches and hacks, proper cleaning and disposal are critical. This requires first knowing what you have, though according... Read More >
Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.