Children’s Privacy: Amazon agrees to $25M settlement in Alexa-related suit

The civil suit alleged Amazon violated the Children’s Online Privacy Protection (COPPA) law and the Federal Trade Commission (FTC) Act because it collected children’s voice-print data via its Alexa voice assistant service and Alexa’s child-directed offerings. The claim was that Amazon was retaining children’s recordings indefinitely, rather than adhering to COPPA rules that they be kept only as long as reasonably necessary to fulfill its business services.