Apple is reported to be working against legislation that would require it to enforce age verification for young users via the App Store. This comes as more states look to regulate the age at which minors and teens can use social platforms and when big social media companies, including Meta, argue they should not be required to verify ages.
A USA Today Blueprint survey of 2,000 Americans found 84% concerned about how their data was being used online, and 80% worried about use of children’s data for targeting. Seventy-four percent felt the government doesn’t do enough to protect their privacy, and 79% are concerned brands that violate privacy laws are not adequately punished.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.