The Children’s Advertising Review Unit (CARU) of the US Better Business Bureau (BBB) has issued a compliance warning on using AI in ads and when collecting data on children. They highlighted key areas of concern, including AI-generated deep-fakes, product descriptions that use enhanced AI, and use of avatars and simulated influencers that can mislead children.
Data subject requests (DSRs) in the form of customer requests for companies to provide access to, delete, and stop selling and sharing data have increased exponentially in the past several years. So have business costs to comply. DataGrail’s 2024 Data Privacy Trends report shows a 246% increase in requests from 2021 to 2023 and indicates that for every 1 million customer identities, manual processing of DSRs costs ~$800 thousand.
Tealium has launched a suite of solutions aimed at powering AI models with rich, filtered and consented data. Tealium for AI uses existing Tealium features to support AI applications with specialized integrations, partnerships, configurations, and attributes.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.