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Children’s Privacy: CARU issues guidelines on how to comply & help kids with the metaverse

The Children’s Advertising Review Unit (CARU) has issued a set of guidelines to help businesses comply with privacy laws as they relate to children in the metaverse. Entitled “Building Guardrails for Child-Directed Advertising & Privacy in the Metaverse” it includes advise on helping kids distinguish content from ads and includes questions for businesses considering entering this area.