Children’s Advertising Review Unit (CARU), part of the U.S. Better Business Bureau, just released revised guidelines, including a section on in-app and in-game advertising.
Under pressure from youth advocacy groups and 40+ states attorneys general, Facebook announced a series of changes, including limits on ad targeting minors on Facebook, Messenger and Instagram. Facebook does however plan to continue with plans for Instagram for tweens, despite AGs’ requests not to do so. Plans include more transparency and improving age identification.
The group claims the mandate will confuse consumers and businesses.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.