Children’s Privacy: CARU steps into the Generative AI breach to protect kids
The US BBB Children’s Advertising Review Unit (CARU) has issued guidance on use of AI and particularly generative AI for young people. Concern in this area is growing over children’s exposure and how to assess AI’s impact on them. Young users are at particular risk as they have difficulty distinguishing non-human vs. human interaction, recognizing harmful intent, and guarding against invasion of privacy.