A new survey of chief data officers and other senior data managers from TripleBlind calls out Privacy Enhancing Technologies (PET) and data collaboration as crucial to ensuring privacy protection and as key revenue drivers. Ninety-four percent believed enforcing existing regulations would increase revenue, and nearly half indicated that expanded data collaboration would give their organizations a competitive advantage. There was also great concern, with 64% of respondents suspecting third-parties would use data in ways not permitted legally.

1) avoid blurring lines between ads and other content, 2) avoid manipulation, and 3) watch out if you don’t – because CARU plans to strictly enforce its guidelines.