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Children’s Privacy: CARU takes Firefly Games to task

The Children’s Advertising Review Unit (CARU) has gotten Firefly Games to agree to address a string of bad decisions the company made about how to handle “mixed audience” data – and the company’s violation should serve as a warning to other businesses with adult and youth consumers. CARU found major inconsistencies in the company’s app, LOL Surprise! Room Makover, which featured children’s characters and also appealed to adults. Issues included problems with the company’s and app’s privacy policy descriptions, inconsistent cookie and geo-location information, and a lack of age verification and parental consent mechanisms.

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PET and data collaboration seen as key privacy protections by CDOs

August 30, 2022

A new survey of chief data officers and other senior data managers from TripleBlind calls out Privacy Enhancing Technologies (PET) and data collaboration as crucial to ensuring privacy protection and as key revenue drivers. Ninety-four percent believed enforcing existing regulations would increase revenue, and nearly half indicated that expanded data collaboration would give their organizations a competitive advantage. There was also great concern, with 64% of respondents suspecting third-parties would use data in ways not permitted legally.

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IT Departments Rarely Prioritize Marketing Needs: Airship Survey

September 23, 2022
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