The class action against YouTube, Hasbro and others for alleged children’s privacy abuses has been dismissed because the plaintiffs’ lawyers opted not to refile. The case could now go to appellate court.
Leaked documents have revealed that Google fired dozens of employees between 2018 and 2020 for company data misuse, including leaking, stealing, or abusing data of users or other employees. Facebook, meanwhile, has been called out by the Federal Trade Commission (FTC) for making misleading claims on why it cut off the accounts of ad researchers from New York University who were studying political ad use on the platform. Read More – Google Read More – Facebook
Following an assessment that found dynamically served ads were promoting gambling and other age-restricted products to children, the UK Advertising Standards Authority (ASA) has recommended better use of targeting tools. ASA’s analysis focused on problems with non-logged in websites and YouTube channels with mixed-age audiences.
CDP Simon Data has announced the launch of Goals-Based Marketing, initially featuring an AI-powered segmentation workflow. The ultimate goal of this approach is to create revenue-generating customer experiences at scale. The new offering is driven by three AI agentic teams (Strategy Agents, Data Execution Agents, and Revenue Impact Agents) and features Smart Fields and Smart Segments, aimed at uncovering customer behavior patterns.