Google flagged two US fathers for child abuse after the parents sent photos to their child’s pediatrician to diagnose their sons’ illnesses. This raises significant concern, since these are almost certainly not isolated cases and there was no intermediate step provided by Google to be able to check validity before misinformation was shared with authorities.
Integral Ad Science’s survey of more than 1100 US consumers and nearly 350 media digital media experts confirmed heightened concerns about privacy in advertising and the need to manage expectations and maximize success. Ninety-nine percent of consumers surveyed agreed online privacy is important when browsing online, but only half felt confident their data was secure. Interestingly 52% placed the onus on themselves for security. And, while 57% were uncomfortable receiving targeted ads, they admited to still being very likely to act on those ads (66% said they’d visit the sites, and... Read More >
The ruling from an Austrian high court deemed the company not liable for defamatory content on websites it provides links to.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.