Okay, where to begin?! Basic premise: collect personal and sensitive data for all enrolled college students, then track forever after so as to allow sharing (as appropriate, of course) with the Census Bureau, Defense Department, and other US federal agencies. What could go wrong?
Read More – College Transparency Act bill
Tinuiti’s new Marketer’s Guide to Consumer Sentiment Towards Online Privacy conveys the views of more than 1,000 U.S. consumers. Most don’t believe they have control over their data, and 70% prefer to opt out of ad tracking.
Phennecs, which provides tools for scrubbing sandbox environments, will be used to ensure client brands comply with privacy laws.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.