Data privacy company Compliant has published, “2022 Data Privacy: The Compliance Illusion,” a white paper resulting from an audit of 500+ EU and US advertiser- and publisher-owned websites in which they found the majority unwittingly acquire data without appropriate consent. This is true even when companies employ a Consent Management Platform (CMP). For example, of 92% of EU publishers surveyed that operate a CMP, 81% were found to pass user data on to third parties before consent was obtained.

A survey of Gen Z respondents and Gen Z parents conducted by security companies 1Password and Malwarebytes found 84% of Gen Z individuals said they would raise kids differently than their parents with regards to internet use and privacy protection. Privacy concerns reported included that 79% of parents had posted images, videos or personal information about the kids online, and 73% of Gen Zers wished their parents would have asked permission before doing so.