Kid data is the low hanging fruit for the digital ad industry and for Big Tech that want to vacuum up mass amounts of data. That’s because it’s largely available and often untended. In fact, estimates are that on average by the time a person is 13 years old, companies can have collected more than 72 million data points about them. Like many of us, security firm Disconnect has a problem with that, and their brand new Do Not Track Kids app is designed to stop it easily, efficiently and automatically by default with just one install. In fact, according to the company, its most aggressive custom settings can fully block even the biggest of big offenders, Google, Meta, and TikTok. Go Team!