The Federal Trade Commission (FTC) has proposed settlement with WW’s Kurbo subsidiary that includes, 1) requiring that WW obtain verifiable parental consent before collecting information, 2) destroying all personal information that was obtained in violation of the Children’s Online Privacy Protection Act (COPPA) plus getting rid of algorithms and, 3) paying a $1.5 million penalty.
Research by the bipartisan Future of Tech Commission, which is spearheaded by a former US Secretary of Education, a former Massachusetts governor and the head of Common Sense Media, found 76% of Americans support restricting companies from collecting and using personal data beyond what’s needed for effective service. Their report, resulting from public opinion polls and virtual town halls conducted throughout the US and in two locations in Europe found bipartisan support for the government to play a role in protecting consumers’ privacy and curbing the amplification of mis- and... Read More >
New research from McAfee shows mobile is increasingly the favored device for adults and kids, but children’s phones are far less protected, particularly when it comes to use of passwords and implementing system updates.
Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.