Google announced teen privacy changes for YouTube, standard Search, Google Assistant, location history, Google Play, and Google Workspace for Education. This includes blocking ad targeting, making YouTube teen user videos private by default, and expanding the SafeSearch feature to filter explicit results.
Despite doom and gloom warnings on consequences of not moving to cookieless marketing soon, only 32% of global publishers are actively preparing for this critically important transition, according to media platform company Teads’ survey of 555 publishers across 58 countries. Confusion is a key factor, with 53% of those surveyed saying they’re overwhelmed by the numerous solutions and only 28% feeling confident they understand the new landscape.
A £750,000 fine has been levied, but the bigger concern is for police employees who have had to move house or be separate from family members to ensure safety.
Treasure Data will provide its system to free for companies that are stuck in contracts with other CDPs. The trade-up program is available to companies with roughly firms with $1 billion or more revenue, that already have a competitive CDP in place. There will still be some costs for services to make the conversion but Treasure Data says these are fairly small since it has considerable experience with such projects.