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Children’s Privacy: Google to give children, parents, guardians more under-age-18 controls

Google announced it will soon allow requests for removal of Google images for anyone under 18 as part of a way to give minors more control of their digital footprint. Other planned changes include: 1) a change to YouTube’s default for ages 13-17 to the most private option; 2) Google Location History will remain off without an option to turn it on for users under age 18; and 3) ad targeting will be blocked based on age, gender or interests of users under age 18.

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What are diet program profiles really about? New study finds it’s not what you’re led to believe

August 17, 2021

Subscription weight-loss programs like popular Noom, often begin by having new members fill out extensive questionnaires about eating habits, body type, physical and mental health, and weight, implying they will customize their approach depending on your answers. Yet, a new study by Privacy International comparing Noom, BetterMe, and VShred, found that participants were provided largely the same thread of questions and same recommendations regardless of information provided. And it found the apps collecting what can be considered sensitive health data, while at the same time reserving the right in their... Read More >

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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