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Children’s Privacy: Google to give children, parents, guardians more under-age-18 controls

Google announced it will soon allow requests for removal of Google images for anyone under 18 as part of a way to give minors more control of their digital footprint. Other planned changes include: 1) a change to YouTube’s default for ages 13-17 to the most private option; 2) Google Location History will remain off without an option to turn it on for users under age 18; and 3) ad targeting will be blocked based on age, gender or interests of users under age 18.

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What are diet program profiles really about? New study finds it’s not what you’re led to believe

August 17, 2021

Subscription weight-loss programs like popular Noom, often begin by having new members fill out extensive questionnaires about eating habits, body type, physical and mental health, and weight, implying they will customize their approach depending on your answers. Yet, a new study by Privacy International comparing Noom, BetterMe, and VShred, found that participants were provided largely the same thread of questions and same recommendations regardless of information provided. And it found the apps collecting what can be considered sensitive health data, while at the same time reserving the right in their... Read More >

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GrowthLoop and TransUnion Partner to Optimize Audience Reach

April 19, 2024

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.

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