Children’s Privacy: Greenlight, a $2.3B fintech-for-kids company claims not to sell kid data (but could if it wanted to)
Kids are prime targets for advertisers, and it can be easy to get their data thanks to privacy policies that often ask for broad permissions and are often complicated or confusing for children and adults. Greenlight, which says it doesn’t currently sell data of kids to advertisers, still collects a lot – including locations and behavioral profiles – and reserves the right to share and deliver “tailored content” in the future.