In a major kid privacy change, Instagram announced all teen accounts in the US, UK, Canada and Australia are getting new protective settings that limit the types of content young people ages 18 and younger can see and restrict who can contact them. Teens under 16 will be required to get parental permission to change the default settings. This privacy plan will roll out to more countries beginning early 2025.
California passed an amendment to the California Consumer Privacy Act (CCPA) to add neural data protection under the category of sensitive data. Users can now request, delete, correct, and ask to limit what brain activity data a company collects on them.
The third annual report from the cybersecurity research team at Comparitech found less Google Play App compliance with the US Children’s Online Privacy Protection Act (COPPA) than in previous years. More than two in five apps of the 500 surveyed may violate COPPA as compared with 1 in 5 apps in 2022, and 1 in 4 apps in 2023.
The Trade Desk has announced a definitive agreement to acquire digital advertising data company Sincera. Sincera helps advertisers evaluate the quality of data provided by publishers and thus more accurately assess the value of ad impressions. With the integration, The Trade Desk will also be able to show publishers the data signals most valued by advertisers.